Click here for part 1
5. Twitter Cards
Twitter Cards is a great tool to drive traffic to your site. They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.
Click here for seo expert in chennai
6. Spend 80 percent of your time on the ad's headline
Did you know that 8 out of 10 people will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay per click, make sure that your headlines are on fleek. (Yes, I went there.)
Click here for Top digital marketing companies in chennai
7. Build an email list
I just told you how you can use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. We personally use a great tool called Drip. It’s free and very easy to set up.
8. Blog, blog, blog
Blogging really does drive traffic. We recently ran an experiment where we increased our blogging from twice per week to over 10 posts per week. The result was a 300 percent increase in traffic in just two months. And this isn’t an unusual occurrence. Another company called Convirza ran a similar experiment with even better results. But, if you’re going to blog, you better do number nine.
Click here for social media marketing companies in chennai
9. Promote your blogs on Facebook
You may have heard that Facebook has cut back on their organic reach. This means that almost no one will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and target that campaign towards your custom audience and remarketing audience as described above.
10. Optimize your site for SEO
Trying to manipulate the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent.
Click here for seo expert in chennai
5. Twitter Cards
Twitter Cards is a great tool to drive traffic to your site. They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.
Click here for seo expert in chennai
6. Spend 80 percent of your time on the ad's headline
Did you know that 8 out of 10 people will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay per click, make sure that your headlines are on fleek. (Yes, I went there.)
Click here for Top digital marketing companies in chennai
7. Build an email list
I just told you how you can use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. We personally use a great tool called Drip. It’s free and very easy to set up.
8. Blog, blog, blog
Blogging really does drive traffic. We recently ran an experiment where we increased our blogging from twice per week to over 10 posts per week. The result was a 300 percent increase in traffic in just two months. And this isn’t an unusual occurrence. Another company called Convirza ran a similar experiment with even better results. But, if you’re going to blog, you better do number nine.
Click here for social media marketing companies in chennai
9. Promote your blogs on Facebook
You may have heard that Facebook has cut back on their organic reach. This means that almost no one will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and target that campaign towards your custom audience and remarketing audience as described above.
10. Optimize your site for SEO
Trying to manipulate the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent.
Click here for seo expert in chennai
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