Monday, 3 April 2017

Improve Your Website Traffic part 3

11. Exchange blog posts with other sites
Syndicating your blog on other sites is a great way to drive new audiences to your site. A great way to do this is to search for blogs that are in a similar industry as you and that are in a similar situation in terms of size and audience. Then, you reach out to their editor or site administrator and ask if they’d like to swap blog articles and you each take turns featuring each other’s blogs and linking back to the site. Special measures should be taken to avoid duplicate content, but this is a great way to drive new customers to your site.

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12. Automate your emails
Shockingly, marketing automation has only been adopted by 3 to 5 percent of all businesses. Yes, this number is higher if you only look at larger companies but this list is trying to help smaller companies compete with their bigger brethren.

13. Become a contributor
Contributing to other websites is a great way to drive traffic to your site. I myself write for about a dozen major media site, and while it may not result in immediate customers, the benefits are definitely felt throughout the organization. And our referral traffic from these sites is a huge boon.

To become a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you need to be writing every single day. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor.

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14. Create a quiz
Quizzes are fun pieces of content that work really well at driving engagement with your visitors. Plus, they’re a cinch to promote on social media using the techniques presented earlier in this article.

15. Host a webinar or webcast
Regardless of your industry, I can guarantee there’s a topic you have enough expertise on that your customers would come to listen to you speak. The trick is to identify this topic and then to create a fun and engaging presentation. Carol Tice put together a phenomenal guide on putting on a great webinar.

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16. Create a podcast
If you’re worried you can’t present to a live audience or develop the right message, then instead consider a podcast. Podcasts are great ways of distributing your expertise and are a surefire way of driving traffic to your site -- but you need to be consistent and promote it.

When you first start off, it will seem like you’re talking into a black hole and no one is listening to you. But if you stay persistent and promote your podcast on social media, your audience will grow and your future episodes will gain more and more listeners.

Another great trick to getting a boost in your podcast audience is to invite a guest that has a large social following and asking them to help you promote it. You’d be surprised who would say yes to joining your podcast, if you only ask them.

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Improve Your Website Traffic part 2

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5. Twitter Cards
Twitter Cards is a great tool to drive traffic to your site. They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.

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6. Spend 80 percent of your time on the ad's headline
Did you know that 8 out of 10 people will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay per click, make sure that your headlines are on fleek. (Yes, I went there.)

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7. Build an email list
I just told you how you can use emails for social promotion, but they’re also an amazing tool for driving traffic through a newsletter. Make sure that you have a newsletter opt-in on your website. We personally use a great tool called Drip. It’s free and very easy to set up.

8. Blog, blog, blog
Blogging really does drive traffic. We recently ran an experiment where we increased our blogging from twice per week to over 10 posts per week. The result was a 300 percent increase in traffic in just two months. And this isn’t an unusual occurrence. Another company called Convirza ran a similar experiment with even better results. But, if you’re going to blog, you better do number nine.

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9. Promote your blogs on Facebook
You may have heard that Facebook has cut back on their organic reach. This means that almost no one will see your social media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running that is featuring your blog posts and target that campaign towards your custom audience and remarketing audience as described above.

10. Optimize your site for SEO
Trying to manipulate the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent.

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Improve Your Website Traffic part 1

As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market? The tips below will show you how.

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1. Facebook remarketing
Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up remarketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start remarketing to audiences as small as 100 visitors.

2. Facebook email custom audiences
Staying with Facebook, you can also give that email list of yours a second life. Instead of just using it to blast emails to your customers once in a while, you can upload that list into Facebook and capture the social accounts of anyone that has their email address attached to it. This is a HUGE benefit since it will allow you to market to those users on their mobile devices.

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3. Twitter remarketing
Twitter remarketing works in almost the exact same way as Facebook remarketing. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them, 500 people to be exact.

4. Twitter custom audiences
Just like Facebook, you can target Twitter users on their mobile devices by uploading their emails into Twitter. However, if you cannot get at least 500 users into your custom audience through an email upload, then you won’t have the required minimum to advertise towards them.

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Friday, 31 March 2017

Mapping Keywords for SEO

Google and Bing utilize hundreds of signals to try to translate and rank the relevance of your website. They factor in what other people utter about your site; they attempt to place your content in a graph of topics and unit, and carry out all sorts of semantic analysis.

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But keywords are still part of the foundation of how search engines understand your website.
Using keywords efficiently on your website will assist you tell a better narrative to both your visitors and search engines, and it will assist to exchange a few words what searches your website is appropriate for, so that you be able to get more visitors from search engines.
Using keywords on your site isn’t about demanding to trick Google, or pander to Google for Google’s sake. It’s with reference to alike the language on your site to the language that your clients use while they search for you.
Keywords are merely how people search for your product or service. Your end goal is to help out your customer find what they are looking for.

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Google is just the mediator between you and your customer. The goal of SEO and the efficient utilize of keywords is to help Google appreciate your site. However, you have to keep in mind that Google is not stupid. Google is available to catch any attempt to mislead or manipulate.
Search engines desire to serve up appropriate results with unique content to their clients. Your goal with your website is to offer the pages that Google requests to serve as those significant results.
Use the Google Keyword Tool, and other lesser known tools to find keywords worth targeting. If your website has been approximately for  although, you can also use the Search queries report in Google to see how Google currently recognize your webpages. Go to Search Analytics, then click the drop down of each page.

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Put the keywords in downward order based on search volume seen in the Keyword Planner, or various other measure of priority, so with the intention to quickly judge which keywords stand for a bigger opportunity. Once you have your keyword map finished, give the impression of being at the keywords assigned to each page. During your keyword research, you’ll almost certainly locate plenty for keywords that are linked to your site, but don’t moderately fit any page currently on your site. Don’t delete them.

Thursday, 30 March 2017

How SEO Services Play An Important Role For Online Businesses

Understanding How SEO Services Play An Important Role For Online Businesses

If you are doing ANY kind of business today, you will know how Internet Marketing and SEO services are important for your overall market reach and branding.

However, it is also important to understand Digital Marketing as a service distinct for Online Business, and other non-digital businesses. This is where the best companies like Sathya Technosoft – in strategizing the various aspects of Internet Marketing according to the particular requirements of your business!

Here are 3 clues to understanding SEO services and Digital Marketing for online businesses –

Online Shopping Portal#1: Shopping Portals
One might think that cost-effective manufacturing and attractive websites are all that shopping portals require but this is only half the story! If you look at any shopping portals today, you will note how product description includes SEO factors like keywords in the content.

Apart from content, strategizing your brand’s presence on Social Media is vital for any brand selling online! Only a capable SEO company can provide you the needed Digital Marketing services that help make your shopping portal more visible to clients.

Virtual Office#2: Virtual Offices
One of the biggest developing sectors in the country is the business of hosting Virtual Offices and Digital Workspaces and this is an entirely “Online” business. Few companies in the business of hosting Virtual Offices feel that SEO services would help in their business, but Digital Marketing is vital for better reach and more brand acceptance.

Most businesses hosting services like a Virtual Office or Cloud Services require to better optimize their business. This includes proper Search Engine Marketing like Google AdWords; as well as properly managed ‘Organic’ SEO services like articles and blogging!

Online Advertising & Marketing#3: Effective Advertising
Any international brand today need to have a good website as a part of their “Branding”; to channelized their effective online advertising and this is a crucial part of proper SEO services. Any popular Digital Marketing Company (like Sathya Technosoft) will have a separate Web Development and Designing team to keep your company website optimized right from the initial stages; as well as provide constant optimization support with SEO, SMO, SEM and such promotional services!


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Wednesday, 29 March 2017

How Can Your Website Gain More Search Engine Traffic?



The majority basic necessities for improving your Google organic search rankings. In spite of the fact that Google continually tweaks their search engine algorithm, there are a number of fundamental best practices to get you started on improving it, make certain you are among the first thing potential customers see when using Google search.
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Define a keyword list – Think about how people would investigate for your products and services, make a list of these keywords and check the expected traffic for each term with a tool like Google’s Keyword Planner.
Good content will win out – Always remember that writing compelling, high quality content that attracts interest and induce visitors to share it and link back to it is fundamental. Good content has the most excellent chance of being viral content, and Google rewards content vitality a great deal in its rankings algorithm.
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Use keyword replication and difference in page content – Creating applicable page content is still the most excellent way to rank high, and a big element of content creation is your make use of of targeted keywords. Never repeat keywords too frequently at the expense of good writing, but you ought to repeat keywords in your content 2-3 times for short pages and 4-6 times for longer pages.
Optimize your page titles – The <title> HTML tag defines a web page’s title and is meant to be a concise description of that page’s content, with significant keywords in the title, rather in the beginning. It is also a high-quality idea to include your company name as well towards the end.
Write convincing meta descriptions – The <meta name= description content= > HTML tag is meant to be a brief explanation of a web page’s content and plays a big responsibility in receiving clicks from users. You ought to also contain target keywords in your text, since any words matching a user’s look for query will be put on view in bold.
Use keyword difference as anchor text for internal linking – Using vivid, relevant anchor text helps Google conclude what the page being linked to is about. When you use internal links, you ought to use anchor text that is a close difference of your target keywords for that page, in its place of phrases like click here or download here. Using close variation will assist you rank better for more keywords.
Don’t forget about ALT tags – ALT tags can have a tough correlation with Google SEO rankings, so when you have images and other elements on your web pages, be certain to always use a descriptive ALT tag with targeted keywords for that page.
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Your URL names matter – Shorter URLs seem to execute better in Google search rankings than longer ones, so keep that in mind when you construct your site. Keep slashes to a minimum. When you have multiple keywords in your URLs, divide them with hyphens.
Track your visitors and leads – In organize to optimize your SEO results, it’s significant to measure the impact of your efforts on web site traffic and lead/sales generation. Google Webmaster Tools can give you significant insight into how your site is performance and identify potential errors you should correct. An analytics  tool is helpful for measuring changes in search traffic as well as tracking visitors interactions with your web site that are a direct result of SEO.
 Get social – Social media are by now impacting Google SEO rankings and many industry experts believe that will only increase. If you haven’t by now, consider set up some social media pages such as Google+ and Facebook, and start appealing with your audience.
Have a link-building strategy – link building is a catchall term for the practice of creating new external links to your site. Further than creating great content people want to share, guest blogging and asking webmasters from reliable sites relevant to your business to link back to your pages are enormous ways to build links. When possible, use keywords are the anchor text for your links, as this will assist sends signals to Google that your pages are significant for those terms.
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Tuesday, 28 March 2017

Why social media marketing is important for an SME

The Business Network International (BNI) found that 75 per cent of business owners are put off engaging with a small business because of its lack of social media presence.
With over 270 million Twitter users and 1.2 billion Facebook users, there is hard evidence that social media is a powerful tool for business owners, however many SMEs are still reluctant to build an online following.
However, on the contrary, social media is a business savvy tool that should be harnessed into any businesses marketing strategy. Here are the benefits:
  1. Increased Traffic
The most common route to generating an influx of traffic to your website is through sharing content on social media. If your content, whether it be a simple Tweet or Facebook post, is shareable amongst your followers, it can create both a surge of new followers and an increase in website traffic. Reports show 73% of adults are online and use social media, meaning the industry is certainly thriving.
  1. Builds Branding
Your SME can gain significant exposure through social media, making it an effective source of increasing brand awareness. Although TV advertising is still the leading channel for branding, social media follows in close second. Many studies suggest this is due to the large number of millennials on social media, but it is also down to the rise in technology. To help create professional and compliant business content, invest in Templafy. An SME’s brand is important, and by using chaos-free software, your business will never be off-brand again.
  1. Online Presence
A lack of online presence is one of the biggest reasons as to why start-ups fail. The issue is, many SMEs are not digital ready, and therefore do not become exposed online, meaning they miss out on vital marketing opportunities that are needed in today’s technology-based world. If you have an online presence, then your business will be able to reach a wider geographical audience and target certain audiences such as age, gender, education and even relationship status, meaning better sales and revenue.
  1. Building Trust and Personality
People will only buy or invest their time and money in companies they can trust. If you are able to create an emotional connection with your audience and generate a personal feel to your business, then your company will become more attractive and trustworthy. Behind the scenes photos and employees images on social media tend to rank highly on Instagram, a platform that is becoming increasingly popular. A simple like or follow can have huge benefits to the business.
  1. Time and Cost Efficient
The benefit of using social media is that marketing is free and incredibly cost effective. Facebook, Twitter, Instagram and YouTube are all free to use, and creating an account only takes a matter of minutes. With apps being readily available on mobile phones and iPads, businesses can post at any time, in any place, meaning it is quick and considerably easy to use, regardless of location. Advertising has never been so accessible!

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SATHYA TECHNOSOFT is a Leading SEO Company in Tuticorin, We are providing affordable seo services to our clients. and also we are providi...